Posted by
dphillabaum on Wednesday, July 05, 2006 1:06:45 PM
These are hard times for the traditional old media. The amount of people viewing the content of the mainstream media like network news broadcasts or major newspapers is decreasing in a trend that will not be reversed. The viewers who remain are, on average, older and less affluent. These viewers aren't getting younger and the traditional media just isn't able to count on young, educated viewers like they could in the past.
When a business has pretty much stopped generating larger revenues or getting new customers, people in the business world would say they are in "run off". They are merely sticking it out, collecting whatever profits they can from existing operations, and postponing the inevitable layoffs and downsizing around the corner. There are good reasons that the "old media" is in run-off mode today.
One reason is, a lot of people in the younger generations just don't watch the news or follow current events like their parents or grandparents did. Why? One possible explanation is that people are spending more time working and have less time or energy to watch media broadcasts or read a newspaper. Another explanation is that the Old Media's old formula ("if it bleeds, it leads") doesn't translate into viewers, now that those viewers have other options.
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